Why Your Blog Doesn’t Earn Any Money

So you’ve got a blog. It’s near and dear to your heart. Maybe it’s about puppies, or gardening, or parenting or bird watching. Whatever the case, it takes time and effort to maintain, and there’s a good chance you’d like to earn some money from it, so you throw a few Google AdSense ads up and wait for the cash to start rolling in.

And wait. And wait. And wait.

“Eighty cents a week? Seriously? That’s all my blog earns?”

Stay calm.

There’s some simple math behind estimating what your blog is worth in ad revenue. Better yet, once you know the variables behind the estimation, you’ll have a much better handle on what you need to do to increase your earnings.

Variable #1:

Traffic – No eyeballs, no revenue. This is the first and most important requirement for earning ad revenue from a blog. The more visitors you have (and the more pages each of your visitors views) the more potential revenue there is in your blog. Think about television for a moment. Events like the Super Bowl and the World Cup are branding goldmines, and advertisers pay millions to reach those audiences for just 60 seconds. On the other hand, at 3 a.m. on a small cable network, advertisers can buy a 30 minute block of time for a few thousand dollars to run an infomercial. What’s the difference? Audience size. Your blog is the same way. The size of your audience is directly proportional to the amount of money you can make.

Variable #2:

CPM – CPM refers to cost per thousand impressions. This is, on average, what you will earn for every thousand page views your blog gets. If your blog is small, then you’re probably using pay-per-click ads instead of pure CPM ads, but all the reputable ad partners offer reports that convert your cost-per-click (CPC) metrics into cost-per-thousand (CPM) metrics.

Why is it so important to have CPM metrics instead of CPC metrics? Because CPC metrics can’t be used to forecast, but CPM metrics can. Here’s how:

(Ad Page Views / 1,000) x CPM = Revenue

The number of impressions of your pages that have ads on them divided by one thousand will convert your impressions into thousands. Multiply that by your €œcost per thousand€ and you’ll have your revenue estimate. Now you can play around with some of the numbers to see what’s possible. Better yet, now you can plug in the revenue number you want to achieve and see what your blog will have to do in order to get you there. If you don’t have a CPM number yet for your blog, $2 is a conservative place to start.

Since there are only two variables that determine ad revenue, it’s pretty easy to find a place to focus for improving the performance of your blog:

Ways to increase traffic

Quality content - Content is king. Do you have expertise to share with the world? Is your blog full of useful, compelling information that can’t be found anywhere else on the web, or is it just a series of throwaway “me too” articles? Are you writing about things that others care about? Are you sure? No one cares what you had for dinner. Seriously. No one.

Community building - Do people come to your site to connect with others that have similar interests? The best blogs are interactive, start conversations, engage visitors to stick around and converse.

Search Engine Optimization (SEO) - Does your site follow SEO best practices? Are you actively looking to build/earn links from other sites? If not, you may be missing out on lots of Google search traffic.

Ways to increase CPM

More ads - The more ads there are on each page, the more likely it is that one of them will pique someone’s interest and get clicked. This is a bit of a slippery slope, however, since too many ads will make your blog look untrustworthy and will start driving visitors away.

Ad placement - Ad placement matters. Here’s a link to a Google images search for Adsense Heat Maps. Study them. My favourite place for ads is inside the articles themselves. That way there’s no way a visitor can completely avoid looking at them.

Ad topic - Many of the ads on your site will be related to the topic of your article and/or blog in general. There’s a market for pay-per-click ad placement which is basically an online auction where top placement goes to the highest bidder. This means that ads for more lucrative topics, such as finance and healthcare, will earn more per click than ads for less lucrative topics, such as drum circles and friendship bracelets.

Will you ever be able to quit your job and just be a blogger? Probably not. There are some folks out there who are doing it, but it’s not easy. Certainly not as easy as all those make quick money online- scams would have you believe. If you enjoy writing, though, have something legitimate to say, and want to put a bit of cash in your pocket on the side, that’s certainly possible. Just stay focused on the simple equation above and you’ll know exactly what you need to do to increase the amount of money your blog makes.

Why Your Blog Doesn’t Earn Any Money
User Rating: 0 (0 votes)