The Ubuntu Edge Campaign Had Ended Way Off It’s Target
So today the Ubuntu Edge campaign has finally come to an end, and unfortunately the device is set to wither away into obscurity once more – for the time being at least – as the campaign only managed to raised $12.8 million of it’s $32 million target.
This Is Not The End
I the final update on the Indiegogo page, Mark Shuttleworth and Co. alluded to the fact this is not the end for the Ubuntu Edge smartphone. Within the update Mark went on to say:
The big winner from this campaign is Ubuntu. While we passionately wanted to build the Edge to showcase Ubuntu on phones, the support and attention it received will still be a huge boost as other Ubuntu phones start to arrive in 2014. Thousands of you clearly want to own an Ubuntu phone and believe in our vision of convergence, and rest assured you wonâ€™t have much longer to wait.
So it looks like this is not the end for the Ubuntu Phone, maybe not the Edge as a device, but there will hopefully be an Ubuntu smartphone coming to a phone shop near you soon.
Was It A PR Stunt?
A lot of people are saying that the Ubuntu Edge Indiegogo campaign was destined for failure from day one and that it was always intended to be nothing more than a PR stunt. Maybe it was, maybe it wasn’t, but I don’t really think that this would be the case. Canonical is a commercial company, so I would be really surprised if Mark got the rest of his board members to agree to this if it was nothing more than a PR stunt.
All in all it’s a real shame that the Ubuntu Edge campaign didn’t reach it’s target, but it was always a very long shot at best. Nevertheless, Ubuntu have got some really great PR out of this, whether it was intended or not. I’m personally looking forward to what the Ubuntu Edge devices of the future have in store for us. Will they be able to drag me away from my beloved Android? I seriously doubt it, but never say never.
What do you guys think? Was this nothing more than a PR stunt, or are you a backer that’s saddened by the failure of the campaign? We would love to hear your thoughts below…