Social Gaming and Music: The New Frontier
The music industry has been hurting in recent years, and there is a lot of debate over the reasons. One of the biggest answers is that people are doing other things during the time they would normally listen to music. For instance, people are playing smartphone games while they’re on the bus and surfing the internet on tablets instead of listening to music. However, combining social gaming and music may be the solution to the music industry problem. Take a look at why.
Turntable.fm Lets Players Explore Music While Gaining Points
Image viaÂ FlickrÂ by millermz
Turntable.fmÂ is a social music site where users can create avatars and gain points from listeners as a DJ. They have access to thousands of songs that they can select to play for other DJ’s and any crowd that gathers. Turntable makes the user feel like they are at a dance club or an online concert complete with a stage, lights and a crowd.
As listeners “like” a DJ’s song choices, they are rewarded with points to spend on new costumes and avatars, the cooler the avatar the more points you’ll have to pay. The constant interaction with the website means record labels get more royalties, a significant opportunity for future applications and Turntable. There are countless future updates that could continue to gamify the avatar interactions. Regardless, Turntable is a fun and interesting way to share music with your co-workers or international pen pals. Just don’t play crappy songs or you’ll get kicked off the stage. :-)
Twitter Gives Users a Say in the Top 40 Music Lists
Image viaÂ FlickrÂ by Shawn Campbell
People spend a lot of time on social networks instead of listening to music. However, Twitter is making moves towards incorporating music into their social platform. In 2012, Twitter started to work with Hunted Media to createÂ Twitter music, a service that allows users to stream music while interacting on the site. This platform takes ratings and votes from all over the Web to create top 40 music lists that are based on popular demand instead of the traditional top 40 rating systems that have been used for decades in the music industry.Â Twitter musicÂ is turning more people back to the music-listening pastime and making it a game.
Users Choose Music Playlists with Nightclub City on Facebook
Image viaÂ FlickrÂ by Gaurav Mishra
Facebook doesn’t have any built-in music features, but there are Facebook games that are trying to bring music and social gaming together. For instance, Nightclub City allows players to run their own virtual nightclub. They get to choose the music played at their nightclub and rate music from up-and-coming artists. To date, there are already 20 million users.Â BandsÂ is another Facebook app that focuses on music, but it is more based on strategy gameplay.
Combining social gaming with music seems like an awesome venture because it brings music back into people’s lives. Plus, it helps the music industry. However, music licensing issues are causing barriers that make combining social gaming with music difficult. Music streaming services face the same problem. If the music industry opens up to new ideas about sharing music, social gaming could be the next big thing.
Have you participated in social gaming that has an emphasis on music? What did you think? Leave a comment below.