Rishi Lakhani @ Refugeeks's Posts

Search Results pages – Should we “No Index” them in Robots txt files?

Search Results pages – Should we “No Index” them in Robots txt files?

I often get questions from a number of SEOs and people working on SEO for sites. One interesting one that I see time and time again is “Should we use No Index” for stuff we no longer want search engines to index in the results pages? If this was a few years back, my standard response would be to use the “disallow” line in robots.txt. You can see that recommendation from Mat... »

Content Strategy, Content Marketing and Content is King

Content Strategy, Content Marketing and Content is King

Note: I have been meaning to write this ever since I read Ian Luries’s post on “How to create a content strategy”. I suggest you read that as well – it’s a great piece in actually getting the work done. The piece below is just a starting point. I have lots more on the way, hopefully I will be able to expands on most sections and start giving out some more detailed examples and actionable strategie... »

Google Versus Wikipedia – Wikipedia Hit where it Hurts

Google Versus Wikipedia – Wikipedia Hit where it Hurts

Few would dispute that Wikipedia has been the world leader in user generated free global knowledge over the last decade, but Google has been strangling traffic to the site for more than a year. According to Wikipedia, their English search results declined 21% over the last year, despite increasing every other year. In other words, either Wikipedia has become a lot less popular, or something else i... »

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